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Thoughts on growth, privacy, and building a sustainable analytics business.

Privacy Oct 12, 2026

Why we killed our cookie banner

Cookie banners are universally hated by users and fundamentally break the UX of the modern web. Here's how we engineered a solution that doesn't need them.

Strategy Sep 28, 2026

The hidden cost of 'Free' analytics

If you aren't paying for the product, you are the product. We break down the real business model behind legacy analytics providers.

Guides Sep 15, 2026

How to read a funnel chart without a Ph.D.

Notes on reading funnels: where visitors come from, where they drop, and what a fall between two steps is actually telling you about your onboarding flow.

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